Business
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Branding is Just a Fancy Name for Promotion, Right?
Branding is more than that. Brand management has a special role within the larger context of promotion. Some promotion activities…
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why would a consumer be willing to pay extra for a name brand product
Brands versus categories These 68 words pack a lot of information. In fact, entire articles and book chapters have been…
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Say What You Mean What You Say? The Jargon of Brand Management Digital marketing
Branding Branding is the process of naming a product or service in order to distinguish it from its category competitors.…
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B2B software inspired by innovation | digital marketing
Coves ting has experienced rapid changes and conceptual upgrades since the launch in 2017. As has been proven, the Cove…
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Mobile Marketing Association | Digital marketing
About Mobile Marketing Association The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in…
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The challenges of managing digital disruption marketing
To proactively manage the impact of digital disruption, it helps to understand the types of challenges it presents and then…
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