Mobile Marketing Association | Digital marketing

About Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with a global focus, regional actions, and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide, and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches.

MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers, and service providers, as well as any company, focused on the potential of marketing via mobile devices.

The Marketing Association recently signed on to sponsor a half-day “marketing” track at the upcoming GMIC conference in San Francisco. Named one of the largest mobile conferences and expos across the globe, GMIC attracts mobile executives, entrepreneurs, marketers, and developers to build partnerships, learn from industry thought leaders, better understand mobile technology trends and shed light on mobile’s transformational powers.

MMA Forum Vietnam 2013: Deconstructing Mobile Vietnam

Over the past few years, the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute marketing campaigns that truly allow them to meet and exceed their marketing objectives. As mobile devices continue to evolve with new and powerful technologies there are new and exciting opportunities for marketers to disrupt the traditional approaches to marketing and hence we have themed this year’s event as ‘Deconstructing Mobile.’ With representation from across the mobile marketing landscape, including senior marketing executives of major brands, mobile-specific and traditional agencies, operators, technology enablers and others, this event is the place to understand best practices in mobile marketing, connecting and learning from experts and peers in the industry and hear first-hand future opportunities for marketing using the mobile media channel.

About Hidden River

Hidden River, LLC provides corporate development and consulting services to companies in the mobile ecosystem. For the last five years, Hidden River has focused in the marketing, advertising and commerce space. Segment focus and mobile expertise gives Hidden River unique market insights and access to decision-makers and opportunities.

Hidden River’s team comes from the corporate development groups of some of the biggest mobile companies in the world, working at the nexus of strategy, finance, and operations

The management teams have been business operators, as CEOs, CFOs, and start-up founders. So Hidden River understands the difficult balance necessary to grow operations while exploring transaction opportunities.

Hidden River provides you with quick-ramping corporate development bandwidth that leverages over 100 years of collective experience in mobile. Hidden River becomes a part of your senior management team, available as and when needed, to analyze, structure and execute strategies and transaction opportunities while you continue to grow your business.

Last word

Nothing brings you closer to the consumer than mobile. And nothing brings you closer to understanding how to influence mobile moments like the MMA’s London Forum. By breaking this conversation down to mobile’s role within the path to purchase, this year’s EMEA Forum offers attendees learning, insight, and inspiration to do more in mobile.

The content will follow the customer journey from awareness through to advocacy. The industry will discuss how mobile is changing the path to purchase by extending other media channels or disrupting and replacing them.

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