Why keywords are the most important part of SEO
A number 1 listing on Google can be totally pointless if it is for the wrong keywords. If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not.
BE CAREFUL: Think twice before you start.
Many webmasters think that they already know the best keyword for their websites. If they haven’t done some research, they are usually wrong. There are several reasons for that:
- You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you’re looking for products like yours.
- Your customers don’t know as much as you. They don’t know your terminology and they might use totally different keywords. For example, a recent study found out that many people search for the keyword “nose job” If you optimize your web page for the keyword “ruin polity” then these web surfers won’t find your site.
- Have you considered the intention of the searcher? Just because a keyword is used very often on search engines it doesn’t mean that you’ll get many customers. People who find your website through a special keyword might not be interested in purchasing
Choose the right keyword type to get more conversions
When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords. After becoming more educated about a particular product or service, they will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords.
Keywords for browsing
During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be: mp3 player People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible. It is unlikely that a web surfer who uses such a generic keyword will buy something.
Keywords for comparing
In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific: mp3 player 8 GB mp3 player use stick mp player under $100 acme mp3 player example copra mp3 player
Keywords for buying
During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer. For that reason, these surfers use very specific keywords: Acme 3Beat move 8 GB Video MP3 Player Acme 3Beat move 8 GB free shipping Example Corp. Mega player Clip 1 GB People who use keywords for buying are ready to buy. However, these keywords won’t help you much if you offer competing products.
The best keywords for search engine optimization
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Read more: 11 most common misconceptions of seo 2022
Last word
If your ad group keyword list contains much targeted keywords that are related to a narrow topic and if these keywords match the content of your ad and your landing page, then you will have to pay less for your Google Ad Words ads. This will also lead to more sales and conversions. For that reason, you should only use much related keywords in a single ad group.
