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Sue Adkins is the director and founder of the Cause Related Marketing Campaign at Business in the Community. Sue’s responsibility has been to define Cause Related Marketing and put it on the map in the UK. Sue and the Business in the Community Cause Related Marketing Campaign is acknowledged for having been fundamental in raising the awareness and understanding of Cause Related Marketing leading to its development in the UK. Sue is recognized as an international expert in this area and has spoken around the world at events ranging from national and international conferences, to sharing platforms with Government ministers and lecturing at universities and business schools, whilst acting as consultant to a variety of companies. She is the author of Cause Related Marketing: Who Cares Wins (Butterworth-Heinemann, 1999) and has contributed to numerous books and written hundreds of articles on the subject.

Michael J. Baker, TD, BA, Basic(Econ), Cert ITP, DBA, Hon. LL.D., Dip, FCIM, FCAM, FRSA, FSCOTVEC, FRSE, FAM is Emeritus Professor of Marketing at the University of Strathy Clyde where he founded the Department of Marketing in 1971. He served as Dean of the Strathy Clyde Business School from 1978 to 1984, Deputy Principal of the University from 1984 to 1991 and Senior Adviser to the Principal 1991–1994. He has served as Chairman of SCOTBEC, the Chartered Institute of Marketing and the Marketing Education Group, as a Governor of the CAM Foundation and Member of the ESRC and UGC. He is the author/editor of more than twenty books, of which the best known are Marketing (Macmillan, 6th edition, 1996), Dictionary of Marketing and Advertising (Macmillan, 3rd edition, 1998), and Marketing Strategy and Management (Macmillan, 3rd edition, 1999). A member of numerous editorial boards he was also the Founding Editor of the Journal of Marketing Management. He has extensive international experience and has held Visiting ProfessorShips in Australia, Canada, Egypt, France, Hong Kong, New Zealand and Qatar as well as acting as a consultant to numerous international companies.

David Carson is Professor of Marketing at the University of Ulster, Northern Ireland. His research interests lie in marketing for SMEs and quality of marketing in service industries. He has published widely in both of these areas. He has wide business experience both in consultancy and directorship roles.

Dave Chaffey, Basic, PhD, MCIM has been course director for Chartered Institute of Marketing seminars in e-marketing since 1997 and has delivered over 50 seminars on all aspects of e-marketing. He is Director of Marketing Insights Limited (, a consultancy and training company offering the Web Insights service for evaluation and recommendation of organizations’ e-marketing strategy and execution. Between 1988 and 1995, he worked in industry as a business analyst/project manager, developing marketing solutions for companies such as Ford Europe, WH Smith and the Halifax. Between 1995 and 2001, he was Senior Lecturer in the Business School at the University of Derby, where his research specialism was approaches to measuring and improving e-marketing performance. He was involved in the development of the BA (Hone) Internet Marketing and Mac in Electronic Commerce, and also taught on the MBA and MA Marketing Management Programmers. He continues to lecture on e-marketing at universities including Canfield, Derby, Leeds and Warwick. He was involved in the development of the Chartered Institute of Marketing e-marketing professional development award, for which he is an examiner. He also writes the E-marketing Insights column for the monthly CIM Newsletter What’s New in marketing ( He is author of five successful business books, including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management and marketing excellence (with PR Smith). He has compiled a regularly updated website of Internet marketing resources at to support the seminars and books.

Keith Crosier, Basic, Mac, Dip CAM is Honorary Research Fellow in the Department of Marketing at the University of Strathy Clyde, where he was previously Director of the Honors Programmer and Director of Teaching. After a degree in earth sciences, he unaccountably embarked on a career in marketing communications, starting as a copywriter in the in-house promotional unit of a multinational pharmaceutical company. After seven years with various responsibilities for advertising, publicity and sales promotion with Olivetti in London and New York, he came home to spend two years as executive assistant to the managing director of a small, family-owned electronic engineering firm. A mid-career master’s degree in management studies at Durham University Business School converted him to academe, first as Director of the Diploma in Management Studies at what is now Teesside University. Moving to Strathy Clyde as a Research Fellow, studying the consumer movement, he stayed on to lecture in his managerial specialism. Periodic consultancy and four years as a monthly columnist for a Scottish professional magazine kept him in touch with developments in the marketing communications business. During the early nineties, he experienced as a regular visiting lecturer the excitement and challenges attending the emergence of organized management education in Poland. He was until 1998 Vice Chairman of the Marketing Education Group, now the Academy of Marketing. He is Assistant Editor of Marketing Intelligence and Planning.

Adamancies Diamantopoulos, BA, Mac, PhD, FCIM, FBAM, MMRS is Professor of Marketing and Business Research at Southborough University Business School. He was previously Professor of International Marketing at the European Business Management School, University of Wales Swansea, where he headed the Marketing Group. Other past academic posts include full-time appointments at the University of Edinburgh and the University of Strathy Clyde, and Visiting Professorships at the University of Miami, Vienna University of Economics and Business, Universities Robert Schuman (Strasbourg), Lund University and Dortmund University.

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He has co-authored six books and has over 100 other publications, appearing in a range of journals including Journal of Marketing Management, European Journal of Marketing, International Journal of Advertising and Journal of Marketing Communications. He is on the Editorial Board of eight academic journals and is Managing Editor of Journal of Consumer Behavior: An International Research Review. He is an academic prize winner at the International Marketing Communications Conference and the Academy of Marketing.

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